Feature 07
When the area around a location actually has people in it. Hour by hour, every day of the week.
Location data shows how busy places are through the day. We average it across the businesses in your market. If the area peaks at 3 to 6pm, that sets your ad schedule and your staffing.
Source: foot-traffic data.
Busy hours show when people actually turn up, averaged across the competing businesses in the area and plotted across the day. It answers a question no demographic view can: whether a market that looks undersupplied on headcount is in fact saturated at the only hours that matter.
That distinction changes decisions. A fitness market can look wide open on gyms per resident and still be full at six in the evening, which is when almost all of its members want to train. The same pattern shows up in restaurants at dinner and in clinics after work.
The data reflects real visit patterns rather than opening hours, so a business that is open twelve hours but busy for three will show as exactly that.
Every method has edges. These are the ones worth knowing before you lean on this.
Because it is a trade that goes to the customer. Foot traffic patterns exist for places people visit, and inventing a curve for a plumbing company would be worse than showing nothing.
An average pattern across the competing businesses nearby, which is what you want when judging a market rather than a specific storefront.