Feature 01

The three dollar numbers.

Every market gets sized three ways. The whole market. The part that shows up in search. The share one ranked business can take. All in dollars per year.

How it works

We start with people. Census data counts who lives in your city and their ages. The vertical's start rate and case value turn that into the whole market. Real search counts shrink it to what is reachable online. Position math shrinks it again to what one business can win.

Source: US Census ACS, Google Ads search data.

What you do with it

Pitch a client with the whole-market number.
Judge a market by its search-reachable slice.
Set your price from the one-site share.

Goes well with

Score and verdict Show-the-work math All features

See it on your own city.

The first market report is free. About ten seconds to run.

Size the market