Feature 03
Every real competitor in the city. Names, addresses, ratings, reviews, and how long they have been in the market.
Licensed fields come from the federal registry every provider must join. It updates daily, so the count is exact. Other industries come from business registries and business listings. Ratings and review counts show who is weak and who is dug in.
Source: provider records, business registries, business listings.
The competitor table is built from live business listings at scan time rather than from a directory that was compiled months ago. A company that opened last month appears; one that closed does not. Each row carries its rating, its review count and how many people search for that business by name.
Branded search volume is the most useful column and the least obvious. Review count tells you how long a business has been operating, but branded searches tell you whether people go looking for it deliberately. A competitor with four hundred reviews and almost no branded search has customers but no mindshare, and that is a very different opponent from one with both.
The count itself is the full number in the radius, not the number of rows shown. Around a mid-size city a common trade can return several hundred businesses, and the table lists the most established while the count reflects all of them.
Every method has edges. These are the ones worth knowing before you lean on this.
Twenty miles around the city centre or the exact address you scanned. That is the catchment most local trades genuinely compete in.
Yes. They count toward the competitor total, they just rank below established operators in the listed table.