How this market works
Dentistry is one of the few local categories where supply can be counted exactly rather than estimated. Every licensed dentist appears in the federal provider registry, so the report counts real practitioners in the city instead of inferring them from business listings. That makes the supply side of a dental scan more reliable than almost any other vertical here.
Demand is unusually stable because it is recurring and partly insurance-driven. Most of the variation between markets comes from income and insurance coverage rather than from population alone, which is why the neighborhood income view carries weight in a dental siting decision.
Is there room for another dental practice here, and what would it be worth?
What this market looks like nationally
We measured these from live business listings across six mid-size metros and from published federal business statistics. They are the yardstick every scan is scored against, so a city reading above or below them is the actual signal.
In a city of 250,000 that works out to roughly 153 dental practices sharing a market of about $66M a year. Your city will differ, which is the point of scanning it.
What the report shows
- Licensed dentists on record for the city, from the federal registry rather than an estimate.
- Household income and insurance-adjacent health measures by neighborhood.
- Competing practices with ratings and how many people search for each by name.
- Search demand split across general dentistry, emergency work and cosmetic procedures.
Every figure names its source and shows the arithmetic behind it, so you can argue with any input rather than taking a score on faith. See how the math is shown.
A real scan: Austin, TX
Score and verdict
Who runs this scan
Dentists planning a practice or a second location, dental service organizations screening metros, and agencies choosing where to build dental lead generation.
Common questions
Does this cover orthodontics separately?
Yes. Orthodontics is its own vertical with its own economics, because the case value and the customer age band are completely different from general dentistry. Run both if you are weighing a combined practice.
Where does the provider count come from?
The federal provider registry, which lists every licensed practitioner and is refreshed daily. That is a genuine count, not a benchmark applied to population.
Does it show insurance mix?
Not directly. It shows income and neighborhood health measures, which correlate with coverage, but it does not model payer mix.