Feature 08
Every number on the report comes with its formula, its inputs, and where each input came from.
Hover any number and a plain-English note tells you what it means. Each input is labeled: live city data, industry constant, or assumption. If you disagree with an input, you know exactly which one to challenge. No black box. That is the point.
Source: Built into every report.
Every figure on the report can be taken apart. The market size shows the customer base, the annual purchase rate and the value per customer that produced it. The score shows each component with its own inputs. The rent range shows the share of delivered revenue it is priced from.
This exists because the alternative is a black box, and a black box is not usable in a decision you have to defend. If you disagree with an input, the honest response is to substitute your own and see what happens to the answer, which you cannot do if the arithmetic is hidden.
Where a number is an estimate rather than a measurement, the report says so on the number itself rather than in a disclaimer at the bottom. Estimated economics, sample data and capped values are all labelled in place.
Every method has edges. These are the ones worth knowing before you lean on this.
Not inside the report today. Every input is stated so you can redo the arithmetic with your own figures, and making them editable is the obvious next step.
That the trade's spend and purchase rates come from a category archetype rather than dedicated research for that trade. The live data on the page, competitors and search demand, is unaffected.